{"id":4454,"date":"2022-05-05T11:21:17","date_gmt":"2022-05-05T09:21:17","guid":{"rendered":"https:\/\/www.copyright.eu\/?post_type=docs&#038;p=4454"},"modified":"2022-05-09T09:53:05","modified_gmt":"2022-05-09T07:53:05","password":"","slug":"concept-une-protection-limitee","status":"publish","type":"docs","link":"https:\/\/www.copyright.eu\/fr\/docs\/concept-une-protection-limitee\/","title":{"rendered":"Concept, une protection limit\u00e9e ?"},"content":{"rendered":"<p><span class=\"test-id__field-value slds-form-element__static slds-grow is-read-only\" data-aura-rendered-by=\"20:167;a\"><span data-aura-rendered-by=\"12:167;a\">Un moyen important de s\u00e9curisation est le droit de la propri\u00e9t\u00e9 intellectuelle. Il conf\u00e8re des <b>droits exclusifs<\/b> pendant une certaine p\u00e9riode sur une cr\u00e9ation intellectuelle. Ce droit concerne autant les cr\u00e9ateurs au sens artistique qu\u2019en industrie. <\/span><br data-aura-rendered-by=\"12:167;a\" \/><br data-aura-rendered-by=\"12:167;a\" \/><span data-aura-rendered-by=\"12:167;a\">Bien que les id\u00e9es seules ne soient pas prot\u00e9geables, leur <b>mat\u00e9rialisation<\/b> peut l\u2019\u00eatre : un logiciel, un logo, une innovation technique\u2026 En effet, un concept d\u00e9bouche souvent sur une mat\u00e9rialisation comme un projet, un prototype de produit ou de service. Il est alors possible d\u2019envisager la s\u00e9curisation des \u00e9l\u00e9ments concrets de ce concept en prenant chacun de ses attributs afin de d\u00e9terminer s\u2019ils sont prot\u00e9geables par la <a href=\"https:\/\/www.copyright.eu\/docs\/les-differents-droits-de-propriete-intellectuelle\/\" target=\"_blank\" rel=\"noopener\">propri\u00e9t\u00e9 intellectuelle<\/a>, par exemple\u00a0:<\/span><\/span><\/p>\n<ul data-aura-rendered-by=\"12:167;a\">\n<li>Le nom du concept peut faire l\u2019objet d\u2019une marque d\u00e9pos\u00e9e (voir nos fiches sur <a href=\"https:\/\/www.copyright.eu\/docs\/le-droit-des-marques\/\" target=\"_blank\" rel=\"noopener\">Le droit des marques<\/a>)<\/li>\n<li>L\u2019innovation technique et inventive du concept peut faire l\u2019objet d\u2019un d\u00e9p\u00f4t de brevet (voir nos fiches sur <a href=\"https:\/\/www.copyright.eu\/docs\/proteger-une-invention-avec-le-brevet\/\" target=\"_blank\" rel=\"noopener\">Prot\u00e9ger une invention avec le brevet<\/a>);<\/li>\n<li>Les choix esth\u00e9tiques nouveaux et singuliers sur les produits ou am\u00e9nagements du concept peuvent faire l\u2019objet d\u2019un d\u00e9p\u00f4t de dessins et mod\u00e8les (Voir nos fiches <a href=\"https:\/\/www.copyright.eu\/docs\/generalites-sur-les-dessins-et-modeles\/\" target=\"_blank\" rel=\"noopener\">G\u00e9n\u00e9ralit\u00e9s sur les Dessins et mod\u00e8les<\/a>) ;<\/li>\n<li>Les cr\u00e9ations originales li\u00e9es au concept, comme des logos, textes, logiciels, visuels peuvent \u00eatre prot\u00e9g\u00e9es par le droit d\u2019auteur (voir nos fiches\u00a0<a href=\"https:\/\/www.copyright.eu\/docs\/protection-par-le-droit-dauteur-et-types-de-creations\/\" target=\"_blank\" rel=\"noopener\">Protection par le droit d&rsquo;auteur et types de cr\u00e9ations<\/a>);<\/li>\n<li>Le savoir-faire particulier peut \u00eatre encadr\u00e9, r\u00e9pertori\u00e9 et tenu <a href=\"https:\/\/www.copyright.eu\/docs\/les-moyens-pour-proteger-ses-creations\/\" target=\"_blank\" rel=\"noopener\">secret<\/a> afin de pr\u00e9server l\u2019avantage concurrentiel.<\/li>\n<\/ul>\n<p><span class=\"test-id__field-value slds-form-element__static slds-grow is-read-only\" data-aura-rendered-by=\"20:167;a\"><span data-aura-rendered-by=\"12:167;a\">Plus l\u2019entrepreneur cherchera \u00e0 prot\u00e9ger des \u00e9l\u00e9ments du concept par des droits de propri\u00e9t\u00e9 intellectuelle, plus son concept sera s\u00e9curis\u00e9 dans ce qui le rend <b>m\u00e9morable et identifiable<\/b> par le consommateur en tant que concept unique et novateur. <\/span><br data-aura-rendered-by=\"12:167;a\" \/><br data-aura-rendered-by=\"12:167;a\" \/><span data-aura-rendered-by=\"12:167;a\">L\u2019avantage de d\u00e9tenir des droits privatifs sur des \u00e9l\u00e9ments du concept sera que le titulaire pourra exercer une <a href=\"https:\/\/www.copyright.eu\/docs\/la-contrefacon\/\" target=\"_blank\" rel=\"noopener\"><b>action en contrefa\u00e7on<\/b><\/a> en cas de reprise de ces \u00e9l\u00e9ments. La contrefa\u00e7on est une atteinte au droit conf\u00e9r\u00e9 par un titre de propri\u00e9t\u00e9 intellectuelle. <\/span><br data-aura-rendered-by=\"12:167;a\" \/><br data-aura-rendered-by=\"12:167;a\" \/><span data-aura-rendered-by=\"12:167;a\">Aussi, cela signifie qu\u2019une portion non-n\u00e9gligeable du concept pourra faire l\u2019objet de <b>contrats<\/b>, de licences, cessions, voire franchise. Cela permettra de valoriser le concept indirectement par ses \u00e9l\u00e9ments prot\u00e9g\u00e9s puisque la propri\u00e9t\u00e9 intellectuelle est un droit de propri\u00e9t\u00e9 incorporelle.\u00a0 Aussi, les droits associ\u00e9s \u00e0 ces \u00e9l\u00e9ments pourront permettre au titulaire d\u2019interdire au tiers de les exploiter sans autorisation. <\/span><br data-aura-rendered-by=\"12:167;a\" \/><br data-aura-rendered-by=\"12:167;a\" \/><span data-aura-rendered-by=\"12:167;a\"><b>Cependant, bien que cette protection semble forte pour chaque \u00e9l\u00e9ment pris s\u00e9par\u00e9ment, le concept lui-m\u00eame n\u2019est pas prot\u00e9g\u00e9 puisqu\u2019il est trop abstrait<\/b>. De plus, l\u2019obtention de droits de propri\u00e9t\u00e9 intellectuelle peut venir apr\u00e8s la concr\u00e9tisation du projet, ou peut \u00eatre aussi difficile, voire impossible \u00e0 obtenir si les crit\u00e8res juridiques ne peuvent \u00eatre remplis. <a href=\"https:\/\/www.copyright.eu\/docs\/proteger-un-concept-par-des-moyens-alternatifs\/\" target=\"_blank\" rel=\"noopener\">Une approche plus compl\u00e8te est n\u00e9cessaire<\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La propri\u00e9t\u00e9 intellectuelle ne permet par principe pas de prot\u00e9ger un concept s&rsquo;il n&rsquo;est pas encore traduit en r\u00e9alisation concr\u00e8te. Une simple id\u00e9e ou concept n&rsquo;est pourtant pas d\u00e9nu\u00e9 de valeur.<\/p>\n","protected":false},"author":1003,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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