{"id":4478,"date":"2022-05-05T12:10:49","date_gmt":"2022-05-05T10:10:49","guid":{"rendered":"https:\/\/www.copyright.eu\/?post_type=docs&#038;p=4478"},"modified":"2022-05-06T11:44:06","modified_gmt":"2022-05-06T09:44:06","password":"","slug":"les-conditions-juridiques-de-validite-dune-marque","status":"publish","type":"docs","link":"https:\/\/www.copyright.eu\/fr\/docs\/les-conditions-juridiques-de-validite-dune-marque\/","title":{"rendered":"Les conditions juridiques de validit\u00e9 d\u2019une marque."},"content":{"rendered":"<div class=\"slds-rich-text-editor__output uiOutputRichText forceOutputRichText\" dir=\"ltr\" data-aura-rendered-by=\"11:167;a\" data-aura-class=\"uiOutputRichText forceOutputRichText\">\n<ul data-aura-rendered-by=\"12:167;a\">\n<li><b>N\u00e9cessit\u00e9 de pouvoir \u00eatre repr\u00e9sent\u00e9e :<\/b><\/li>\n<\/ul>\n<p><span data-aura-rendered-by=\"12:167;a\">Pour \u00eatre d\u00e9pos\u00e9e, la marque doit d\u2019abord <b>pouvoir \u00eatre repr\u00e9sent\u00e9e<\/b> dans le registre national des marques, elle doit pouvoir \u00eatre <b>accessible et intelligible<\/b> pour que les tiers puissent d\u00e9terminer pr\u00e9cis\u00e9ment et clairement l\u2019objet de la protection. Par exemple, un dessin, logo, un fichier de son ou de vid\u00e9o sont des formats accept\u00e9s. <\/span><\/p>\n<ul data-aura-rendered-by=\"12:167;a\">\n<li><b>Distinctivit\u00e9\u00a0:<\/b><\/li>\n<\/ul>\n<p><span data-aura-rendered-by=\"12:167;a\">Elle doit ensuite \u00eatre <b>distinctive<\/b> par rapport aux produits et services qu\u2019elle d\u00e9signe. C\u2019est-\u00e0-dire qu\u2019elle ne doit pas \u00eatre descriptive, g\u00e9n\u00e9rique, usuelle ou d\u00e9signer une caract\u00e9ristique du produit ou service (par exemple \u00ab\u00a0Pure Laine\u00a0\u00bb pour un tapis en laine). <\/span><br data-aura-rendered-by=\"12:167;a\" \/><span data-aura-rendered-by=\"12:167;a\">Ce crit\u00e8re r\u00e9pond \u00e0 une des principales fonctions de la marque, parmi lesquelles se trouve la fonction essentielle de garantir au consommateur <b>l\u2019identit\u00e9 d\u2019origine du produit ou du service d\u00e9sign\u00e9 par la marque<\/b> afin de les distinguer sans confusion de ceux ayant une autre provenance. <\/span><br data-aura-rendered-by=\"12:167;a\" \/><span data-aura-rendered-by=\"12:167;a\">En revanche, elle n\u2019a pas besoin d\u2019\u00eatre originale. <\/span><\/p>\n<ul data-aura-rendered-by=\"12:167;a\">\n<li><b>Lic\u00e9it\u00e9\u00a0:<\/b><\/li>\n<\/ul>\n<p><span data-aura-rendered-by=\"12:167;a\">Ensuite, elle <b>ne doit pas \u00eatre trompeuse<\/b> sur la qualit\u00e9, nature, provenance des produits et services, et <b>ne pas \u00eatre contraire \u00e0 l\u2019ordre public et aux bonnes m\u0153urs <\/b>(comme une expression raciste).<\/span><\/p>\n<ul data-aura-rendered-by=\"12:167;a\">\n<li><b>Disponibilit\u00e9\u00a0:<\/b><\/li>\n<\/ul>\n<p><span data-aura-rendered-by=\"12:167;a\">Enfin, elle doit \u00eatre <b>disponible<\/b>, c\u2019est-\u00e0-dire ne pas porter atteinte aux autres droits ant\u00e9rieurs\u00a0: des marques d\u00e9pos\u00e9es, enregistr\u00e9es ou notoires, droits de la personnalit\u00e9, droit d\u2019auteur, d\u00e9nomination sociale, nom de domaine\u2026 Il est donc imp\u00e9ratif d\u2019effectuer une recherche d\u2019ant\u00e9riorit\u00e9 pour v\u00e9rifier que la marque n\u2019imite ou ne se rapproche pas d\u2019une autre. Le risque est qu\u2019un tiers s\u2019oppose au d\u00e9p\u00f4t, ou plus tard qu\u2019il lance une action en concurrence d\u00e9loyale ou contrefa\u00e7on. <\/span><br data-aura-rendered-by=\"12:167;a\" \/><br data-aura-rendered-by=\"12:167;a\" \/><span data-aura-rendered-by=\"12:167;a\">En France, il est n\u00e9cessaire d\u2019effectuer un <a href=\"https:\/\/www.copyright.eu\/docs\/le-depot-de-marque\/\" target=\"_blank\" rel=\"noopener\">d\u00e9p\u00f4t aupr\u00e8s de l\u2019Institut National de la Propri\u00e9t\u00e9 Intellectuelle (INPI)<\/a> afin d\u2019obtenir un enregistrement de la marque et de b\u00e9n\u00e9ficier de la protection.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Afin d&rsquo;\u00eatre recevables, les marques d\u00e9pos\u00e9es doivent respecter des crit\u00e8res de validit\u00e9.<\/p>\n","protected":false},"author":1003,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Gaillard","author_nicename":"manue","author_url":"https:\/\/www.copyright.eu\/fr\/author\/manue\/"},"doc_category_info":[{"term_name":"Marques","term_url":"https:\/\/www.copyright.eu\/fr\/docs-category\/marques\/"}],"doc_tag_info":[{"term_name":"condition de validit\u00e9 d\u2019une marque","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/condition-de-validite-dune-marque\/"},{"term_name":"conditions de d\u00e9p\u00f4t de marque","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/conditions-de-depot-de-marque\/"},{"term_name":"crit\u00e8res de validit\u00e9 d'une marque","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/criteres-de-validite-dune-marque\/"},{"term_name":"d\u00e9p\u00f4t de marque","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/depot-de-marque\/"},{"term_name":"droit des marques","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/droit-des-marques\/"},{"term_name":"enregistrement de 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