{"id":4597,"date":"2022-05-06T15:16:33","date_gmt":"2022-05-06T13:16:33","guid":{"rendered":"https:\/\/www.copyright.eu\/?post_type=docs&#038;p=4597"},"modified":"2022-05-06T15:16:33","modified_gmt":"2022-05-06T13:16:33","password":"","slug":"la-concurrence-deloyale","status":"publish","type":"docs","link":"https:\/\/www.copyright.eu\/fr\/docs\/la-concurrence-deloyale\/","title":{"rendered":"La concurrence d\u00e9loyale"},"content":{"rendered":"<p>La concurrence peut \u00eatre rude, parfois m\u00eame malhonn\u00eate. Certaines entreprises n\u2019h\u00e9siteront pas \u00e0 engager des <strong>actes abusifs<\/strong> afin de s\u2019attirer la client\u00e8le des autres. Les entreprises victimes pourront alors <strong>agir en concurrence d\u00e9loyale<\/strong>. Selon la situation, il sera alors primordial de penser \u00e0 la protection et d\u00e9fense de ses droits gr\u00e2ce \u00e0 cette action.<\/p>\n<p><strong><u>1) D\u00e9finition de la concurrence d\u00e9loyale. <\/u><\/strong><\/p>\n<p>La <strong>libre concurrence<\/strong> est valable tant que les professionnels n\u2019utilisent pas de proc\u00e9d\u00e9s d\u00e9loyaux, c\u2019est-\u00e0-dire contraires aux usages professionnels et dans le but de nuire \u00e0 leurs concurrents. On parle alors de concurrence d\u00e9loyale.<\/p>\n<p>Il s\u2019agit d\u2019une <strong>pratique commerciale abusive<\/strong> d\u2019une entreprise \u00e0 l\u2019encontre d\u2019une autre et qui nuisent \u00e0 la concurrence.<\/p>\n<p>Le droit de la concurrence d\u00e9loyale intervient en <strong>l\u2019absence de droits privatifs de la propri\u00e9t\u00e9 intellectuelle <\/strong>(dont l\u2019action de pr\u00e9dilection est l\u2019<a href=\"https:\/\/www.copyright.eu\/docs\/la-contrefacon\/\" target=\"_blank\" rel=\"noopener\">action en contrefa\u00e7on<\/a>). Cependant, il est possible de cumuler une action en contrefa\u00e7on et une action en concurrence d\u00e9loyale en cas d\u2019atteinte d\u2019un <a href=\"https:\/\/www.copyright.eu\/docs\/les-differents-droits-de-propriete-intellectuelle\/\" target=\"_blank\" rel=\"noopener\">droit de propri\u00e9t\u00e9 intellectuelle<\/a>.<\/p>\n<p>Pour d\u00e9montrer la concurrence d\u00e9loyale, il faut pouvoir prouver 3 conditions cumulatives\u00a0:<\/p>\n<ul>\n<li>Une <strong>faute<\/strong>: un acte intentionnel qui vise \u00e0 nuire ou un acte non-intentionnel\u00a0(comme le non-respect d\u2019un r\u00e8glement) ;<\/li>\n<li>Un <strong>pr\u00e9judice<\/strong>: il doit \u00eatre certain (pas pr\u00e9sum\u00e9 ou pr\u00e9tendu) et directement subi par l\u2019entreprise vis\u00e9e par les actes (Exemple : perte de chiffrd\u2019affaires, atteinte \u00e0 l\u2019image et \u00e0 la r\u00e9putation de l\u2019entreprise\u2026) ;<\/li>\n<li>Un <strong>lien de causalit\u00e9<\/strong> entre la faute et le pr\u00e9judice.<\/li>\n<\/ul>\n<p>La preuve d\u2019un acte de concurrence d\u00e9loyale se fait par <strong>constat d\u2019huissier<\/strong>. S\u2019il y a soup\u00e7on de comportement abusif, une entreprise peut demander au juge l\u2019autorisation de saisir un huissier pour \u00e9tablir les preuves des agissements d\u00e9loyaux dans l\u2019optique d\u2019agir en justice plus tard ou non.<\/p>\n<p>La concurrence d\u00e9loyale est une notion qui vient de la jurisprudence, donc des juges, et est tir\u00e9e de la <strong>responsabilit\u00e9 civile<\/strong>. La sanction est donc de nature civile et consiste\u00a0en :<\/p>\n<ul>\n<li>L\u2019attribution de dommages et int\u00e9r\u00eats\u00a0;<\/li>\n<li>Des mesures de cessation des agissements\u00a0;<\/li>\n<li>L\u2019obtention de mesures accessoires (publication de la d\u00e9cision de justice, destruction du mat\u00e9riel ayant servi \u00e0 la concurrence d\u00e9loyale\u2026).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><u>2) Les diff\u00e9rentes m\u00e9thodes de concurrence d\u00e9loyale. <\/u><\/strong><\/p>\n<p>La concurrence d\u00e9loyale peut \u00eatre divis\u00e9e en 4 m\u00e9thodes principales\u00a0:<\/p>\n<ul>\n<li><strong>L\u2019imitation\u00a0:<\/strong><\/li>\n<\/ul>\n<p>Il s\u2019agit du fait de <strong>reprendre les m\u00eames signes distinctifs<\/strong> (enseigne, marque, d\u00e9nomination sociale, nom commercial, publicit\u00e9\u2026) d\u2019une autre entreprise concurrente, en cr\u00e9ant la confusion dans l\u2019esprit du consommateur.<\/p>\n<ul>\n<li><strong>Le d\u00e9nigrement\u00a0:<\/strong><\/li>\n<\/ul>\n<p>Cela revient \u00e0 <strong>critiquer ouvertement et publiquement<\/strong> de mani\u00e8re cibl\u00e9e les produits, les services, le travail et les m\u00e9thodes d\u2019un concurrent.<\/p>\n<ul>\n<li><strong>La d\u00e9sorganisation\u00a0:<\/strong><\/li>\n<\/ul>\n<p>La d\u00e9sorganisation peut \u00eatre de <strong>plusieurs formes<\/strong>, par exemple\u00a0: d\u00e9bauchage abusif et massif des salari\u00e9s d\u2019une autre entreprise, d\u00e9tournement de client\u00e8le, espionnages, d\u00e9gradations, r\u00e9v\u00e9lation de secrets\u2026<\/p>\n<ul>\n<li><strong>Le parasitisme\u00a0:<\/strong><\/li>\n<\/ul>\n<p>C\u2019est la pratique qui consiste \u00e0 <strong>profiter des efforts, investissements et de la notori\u00e9t\u00e9<\/strong> d\u2019une autre entreprise sans participer aux investissements et aux efforts. Il n\u2019y a pas besoin de d\u00e9montrer une relation de concurrence pour cette pratique.<\/p>\n<p><strong><u>3) Comment anticiper ces situations avec le service Copyright.eu ? <\/u><\/strong><\/p>\n<p>Le certificat d\u2019ant\u00e9riorit\u00e9 Copyright.eu permet de prouver que vos cr\u00e9ations existaient \u00e0 une date certaine, et que vous en \u00eates bien l\u2019auteur. Ce type de preuve est utile afin d\u2019anticiper la concurrence d\u00e9loyale :<\/p>\n<ul>\n<li>Par imitation en cas de reprises d\u2019\u00e9l\u00e9ments identificateurs non prot\u00e9g\u00e9s par le droit de la propri\u00e9t\u00e9 intellectuelle (par exemple, un concept de magasin)\u00a0;<\/li>\n<li>Par parasitisme, afin de d\u00e9montrer les efforts r\u00e9alis\u00e9s\u00a0;<\/li>\n<li>Par d\u00e9sorganisation en cas de r\u00e9v\u00e9lation d\u2019un secret, afin de prouver la d\u00e9tention ant\u00e9rieure du secret.<\/li>\n<\/ul>\n<p>Pour ces cas, il serait incontournable de se procurer une <strong>preuve d&rsquo;ant\u00e9riorit\u00e9<\/strong> pour pouvoir prouver que vous \u00eates bien le propri\u00e9taire des \u00e9l\u00e9ments d\u00e9tourn\u00e9s \u00e0 une date certaine. Cela permet de plus facilement revendiquer ses droits en cas d\u2019atteinte ou en cas de contestation par un concurrent.<\/p>\n<p>En effet, l\u2019obtention d\u2019un certificat d\u2019ant\u00e9riorit\u00e9 Copyright.eu se r\u00e9v\u00e9lera :<\/p>\n<ul>\n<li><strong>Dissuasif<\/strong> \u00e0 l\u2019\u00e9gard de futurs partenaires\/concurrents, en plus de la contractualisation des relations ;<\/li>\n<li><strong>Avantageux<\/strong> en cas de litige pour non-respect de la confidentialit\u00e9 ou en cas de concurrence d\u00e9loyale, car il constitue un \u00e9l\u00e9ment de preuve.<\/li>\n<\/ul>\n<p>Le certificat d\u2019ant\u00e9riorit\u00e9 Copyright.eu apporte une preuve d&rsquo;ant\u00e9riorit\u00e9 incontestable gr\u00e2ce \u00e0 l&rsquo;intervention d&rsquo;un Huissier de Justice, en plus de son <a href=\"https:\/\/www.copyright.eu\/docs\/valeur-legale-de-lhorodatage-electronique-qualifie-par-rapport-aux-autres\/\" target=\"_blank\" rel=\"noopener\">horodatage \u00e9lectronique qualifi\u00e9<\/a> apportant une <a href=\"https:\/\/www.copyright.eu\/docs\/validite-a-linternational-du-certificat-de-copyright-eu\/\" target=\"_blank\" rel=\"noopener\">valeur probatoire, m\u00eame \u00e0 l&rsquo;international<\/a>.<\/p>\n<p><em>Pour r\u00e9aliser votre demande de certificat d\u2019ant\u00e9riorit\u00e9 Copyright.eu, la d\u00e9marche se passe en ligne. Rendez-vous \u00e0 cette adresse : <\/em><a href=\"https:\/\/www.copyright.eu\/depot-copyright-en-ligne\/fonctionnement\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.copyright.eu\/depot-copyright-en-ligne\/fonctionnement\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La libre concurrence peut parfois laisser place \u00e0 la concurrence abusive. Dans ce cas, le droit de la concurrence pr\u00e9voit un recours : l\u2019action en concurrence d\u00e9loyale. Des conditions sont \u00e0 respecter afin de pouvoir pr\u00e9tendre \u00e0 agir et pouvoir obtenir des sanctions \u00e0 l\u2019\u00e9gard des concurrents d\u00e9loyaux. Diff\u00e9rentes situations existent, cet article en propose des pistes de r\u00e9flexion.  <\/p>\n","protected":false},"author":1003,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"doc_category":[87],"doc_tag":[100,206,232,233,101],"class_list":["post-4597","docs","type-docs","status-publish","hentry","doc_category-propriete-intellectuelle-en-general","doc_tag-comment-proteger-ma-creation","doc_tag-comment-prouver-mes-droits","doc_tag-concurrence-deloyale","doc_tag-definition-de-la-concurrence-deloyale","doc_tag-preuve-danteriorite"],"year_month":"2025-04","word_count":840,"total_views":"167","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Emmanuelle Gaillard","author_nicename":"manue","author_url":"https:\/\/www.copyright.eu\/fr\/author\/manue\/"},"doc_category_info":[{"term_name":"Propri\u00e9t\u00e9 intellectuelle en g\u00e9n\u00e9ral","term_url":"https:\/\/www.copyright.eu\/fr\/docs-category\/propriete-intellectuelle-en-general\/"}],"doc_tag_info":[{"term_name":"comment prot\u00e9ger ma cr\u00e9ation","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/comment-proteger-ma-creation\/"},{"term_name":"comment prouver mes droits","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/comment-prouver-mes-droits\/"},{"term_name":"concurrence d\u00e9loyale","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/concurrence-deloyale\/"},{"term_name":"d\u00e9finition de la concurrence d\u00e9loyale","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/definition-de-la-concurrence-deloyale\/"},{"term_name":"preuve d\u2019ant\u00e9riorit\u00e9","term_url":"https:\/\/www.copyright.eu\/fr\/docs-tag\/preuve-danteriorite\/"}],"_links":{"self":[{"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/docs\/4597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/users\/1003"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/comments?post=4597"}],"version-history":[{"count":0,"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/docs\/4597\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/media?parent=4597"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/doc_category?post=4597"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.copyright.eu\/fr\/wp-json\/wp\/v2\/doc_tag?post=4597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}